RE-DESIGN LOGO FROM 7UP FOR NEW YEAR

7Up is one of the leader brand owned by Dr.PepperSapple Group and PepsiCo in the world. The brand established 1937, have many times retouching. Lastly, brand logo retouched by TracyLocke in 2010 and had been launched with the slogan “simpler is the better”. According to the news ofDesign Week, the brand was using this logo since 2010 and they have retouched again after 4 years. 7UP returned to the vintage style from modern logo designed in 2010. The new vintage logo which has announced 4^th quarter of 2014, designed by PepsiCo design and Innovation centre inhouse design team. 7UP plans to reach all their consumer with this new logo in all over the world in 2015.

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